Tonight I Let You Go - Music Video

Final ancillaries

Inlay 1

Inlay 2

Back cover

magazine advert

                                    

Front cover

Evaluation 1

Evaluation 1

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Evaluation 2

Evaluation 2

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Evaluation 3

What have you learnt from your audience feedback?

The first feedback sheet we gave out to people after they saw our music video included the following questions:

1) Does it meet the brief? (0-5)
2)Does it employ technical skill? (0-5)
3) Does it show creativity and imagination? (0-5)
4) Does it employ appropriate media language/conventions? (0-5)
5) Does it show degree of finish? (0-5)
6) Other comments:

After collecting the results we found out that our friends did not give realistic answers back,for example we showed only a part of our music video as it was not completed yet however people graded us five out of five for showing a high degree of finish or filled out five's for all questions. This made us realise that the feedback we got from out friends are bias and therefore we decided to re-do the questionnaire amongst people we did not know and even if we gave it out to friends we told them before hand not to be 'too optimistic' about our video but instead be realistic. We also decided to include questions about our ancillary tasks:

1) What did you like about the music video?
2) What did you dislike about the music video?
3)What do you think we could have done to improve our music video?
4) What do you like about the ancillary tasks?
5)What do you dislike about the ancillary tasks?
6)What do you think we could have done to improve our ancillary tasks?
7)As a whole do you think all the music production products represents continuity and brand identity?

Some answers from different people:
1) 'The video was funny and entertaining'
'The use of different camera angels'
'The use of different type of settings'
'The narrative story was really good, I felt I could relate to it'
2) 'The  band performances does not link in with the rest of the footage, the lip singing and body language does not look professional'
'The band does not look professional'
3) 'Change the band'
'Replace the band'
'Improve the lip singing of the lead singer'
'Make some clips sharper, as the quality is not good'
'Use more video effects'
4)'The black and white backgrounds for the inlays'
'The bright colours you used throughout the texts'
'The effect you applied to the front cover'
5) 'The band members looked too serious for a pop genre'
6)'Use more bright colours like yellow, orange, light blue, green etc'
'Cut the inlays better out'
'For a pop genre the images are too serious'
'use lighter colours, images were quite dark'
7)'Yes everything was clear and linked well together, especially your ancillary tasks'
'Yes everything linked together, however your back cover and music magazine had too much writing,
I think you should use less typography to make the images stand out  more'
'I think the magazine advert was a bit cramped looking because the writting took the emphasis off the main image'

I believe that audience feedback is really important as they will be the consumers of the products therefore knowing their likes and dislikes would help to improve the work we had done so far. From our
audience feedback I learned a lot such as to improve the band scene. A lot of audiences did not like the band performances therefore we decided to change the band scene. First we wanted to reshoot the performances however we realised we do not have enough time therefore we got random people just singing along the song lyrics of our song 'To Night I let you Go'. In addition, with help of audience feedback we also got to know that we had to lighting up some parts of the footage as they were quite dark and not clear to see.

Evaluation 4

Evaluation 4

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production log

Yesterday we recorded our 'band scene', and today tried to apply the scene to our music video, however once we replayed the music video with the footage of the band included we realised that the acting/posing/lip singing of the band members wasn't at the same standard as the rest of the footage. Therefore, we decided to take the band scene out of the music video and record random people singing along with our song. This was quite difficult as we had only a few hours to get this done yet we managed to get few people willing to take part of the music video. Once we record them singing along with the song, we quickly uploaded everything to Adobe premiere, hopefully we will finish the music video by tomorrow.

This video shows the lead singer lip singing along with the song. As you can see the lip singing looks very unprofessional and his body language does not match the 'up to beat' song. Therefore, we decided take this scene out and instead use random people singing along with our song to make it more enjoyable for audiences to watch. In addition, the location of this scene wasn't good as it was recorded in a classroom. 

Production Log

Finally research and planning/ancillary tasks are completed, our group is now focusing to get our music video finished and then focus on the four questions for evaluation

creating front cover and magazine advert

Creating front cover and music magazine

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Production log

Today we made some changes to our ancillary tasks because we realised when putting them together that we did not meet the criteria of brand identity, therefore we decided to change some parts in order to gain the full marks. In addition, we worked on our music video as yesterday we toke videos of the band scene and today we tried to import that into the music clip

Creating inlays

For the in lay we have chosen to the above photo. The reason why we chose this picture is because we believe it looks quite original and connotes a pop music band as the band members wear clothes that connote the pop genre. The fact that we chose to position them on a bench is to make Jordan(middle) the band leader more stand out  so that you will realise that he is the main singer. In order to make them more stand out, we chose to brighten up their clothes even more by using Photoshop. First what we had to do is select the part of clothing that we wanted to change the colour off by using the magnetic lasso tool. 

Once the part of clothing was highlighted we had to click on image, adjustment and change the levels of the hue/saturation and lighting.

In order to make the red stand out more we had to keep the hue levels the same however, increase the number of saturation levels and decrease the number of lighting levels.

This progress has been repeated several  times as we had to change the colour of Jordan’s jacket (middle) as well as darken the t-shirt of Ankit(right) and change the colour of Klevis’s jeans.

We wanted to make the band members stand out so therefore we decided to blur the image and then make it black and white. This will attract audience attention and more importance will be placed upon the band members. In addition, because they are called ‘The Colours’ we believe this effect will link in successfully to tie in with the band’s name.  One of the band leaders wore a t-shirt with guns and roses logo which we somehow had to get rid of because it was advertising another well-known band and we did not have time to reshoot the photos. Therefore, we decided to change the logo to black and white by decreasing the levels of saturation and then smudge in the roses so that the logo would not be apparent anymore.  

Another idea was to make the band members look cartoonish  by using fliter, artistic and then selecting poster edges and placing the bands name and album name on the left hand corner with the letters being in different colours however once creating this image we did not like it because it looked like as if the band was aimed at a audience younger than 15 therefore we rejected the idea.

This is the picture of the one of the final inlay covers: 

For the second in lay we wanted to use the pictures of the band members looking down to the camera. While working on this idea we realised that we had to change Ankits t-shirt with the guns and roses logo. We tried to change the logo by placing over a circle with bright colours painted on a canvas in order to tie in with the bands name and album name however that did not seem realistic as the image was token from internet and did not blend in with his t-shirt.  Another problem we faced with using this picture was that cropping out the band members and placing a nice blue sky behind them it was obvious that the background was fake and did not portray a natural look therefore we rejected this whole idea and instead used a different image.

We chose the image we toke in the studio, the reason why we chose that photo is because we wanted them to portray a natural look, we chose to apply the same effect as the first inlay in order to show brand identity.

changes to back cover

We decided to make some changed to the back cover as we realised that it does not tie in with the magazine advert. One of our media teachers, she told us that the yellow stands out too much and does not link in with the other colours so therefore we changed the yellow colour to white. In addition, we put a black stroke around the white letters in order to make it more stand out.

creating back cover for the album

Making back cover

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rejected inlays/back covers/magazine advert

InLay 1

InLay 2

Back

Magazine

Rejected images

inlays

Production Log

Today we were suppose to have done the pictures for the ancillary tasks, however one of the band memembers Matthew could not do the photo shoot today, therefore it has been cancelled again. We planning to reshoot the pictures again hopefully on Friday so that we may work on the ancillary tasks over half term.

Plans/designs for the ancillary texts

Front and back cover analysis cd 1

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Production Log

Today we toke the pictures with the band members. We did face some difficulties such as that the lead band member did not turn up so we had to replace him quickly with someone else. However, now thinking about it, it might have not been a good idea as the old band leader (Jordan) has learned the lyrics of by heart and if we tell the new band member to learn the lyrics it is going to take him time. Therefore, we think of re shooting the pictures however this will take place after January as everyone in our group has exams coming up.

Production Log

Today we were suppose to take the photo's of the band toghether however, some band memebers had exams coming up so wanted more time for revision. Therefore we decided to cancel it for today and do it during lunch time in school.